12 h | 0$
Phase 1 | Briefing | week 1
After meeting with the client and getting our assigned groups, a group was created on instagram for us to be able to directly chat and discuss ideas. From Friday to Sunday I took it upon myself to write up the brief that we would be sending to the client and starting our discussion with. I’ve written a brief before, but I felt the parameters of this were a little narrow, since our group got a little bit stuck on gender neutrality and how we wanted to progress forward with the ideas that we had been able to generate in that amount of time. I added a few design elements that were subtle but that I hoped would at the minimum, generate a conversational flow. Namely, having the red period and dividers in place between text.
Phase 2 | Discussion | week 1
During the discussion phase, I was bogged with very few ideas, so I, personally, worked on helping flesh out the ideas that others put forward as well as prompted some discussion. My role became focused on leading discussion and input! It was a fun experience that reminded me quite of bit of coordinating the design gallery for second years.
During this phase, I also suggested we work with illustration because it was my primary strong suite and I knew that I could help a lot more with something like drawing as opposed to photography.
Phase 3 | Illustration and ideation | week 2
My final job was to work on one of the illustrations posed by Kade in regards to placing these menstruation products into places where they “didn’t belong”, so to speak. Adjacent to the urinals in a public mens washroom. On the side, I did do some abstracted work for fun that I had intended to pitch, however it never got used!
Phase 4 | Finished product
At this point, the discussion led to layout, which was left to Kira and Lauren. Kira took my illustration, and the phrase that I had chosen “Period’s are not a ‘girl problem’. Help prevent the spill.” was used in the creation of the finished product.
If I could add more to it, I would add another tampon, and an open pad to really drive home what these products are. Other than exposure and publicity, my personal driving point behind my illustration was to promote discussion around the discomfort of periods and what women live through every month. Many times I have sat on the receiving end of being told that what my body does naturally is disgusting. It makes cis men uncomfortable, and it’s something that the tend to not want to talk about. Hush hush. I wanted to confront men by bringing this to a space that is inherently theirs and push the envelope just enough to make them see.
Mellvetica 